The event is free of charge, but the places are limited, so registration is obligatory. Here: https://goo.gl/2E8NJs
Program - Morning Sessions
09.30 - 10.00 Registration
10.00 - 10.20 The Need for Digitization of Traditional Business
Sasha Bezuhanova, a digital pioneer, founder of MOVE.BG and initiator of the EDIT network, will present the results of the national survey InnovationShip held in 2016 on the state of the digital ecosystem in Bulgaria.
10.20 - 11.00 Keynote Global Business from Gabrovo
11.00 - 11.15 Coffee Break
11.15 - 12.15 Online capabilities and first steps in building an online presence - Biliana Panteva, Google's Digital Garage trainer, will show first steps to build an effective online presence with a focus on creating and improving the company's website and promoting it, concepts for SEO, SEM, Social Media, Email Marketing, etc. The presentation is suitable for entrepreneurs and owners of small traditional businesses.
12.15-12.30 Q & A
Afternoon sessions (invitees only)
13.30 -18.00 Workshop with high-productivity dialogue on local digital and traditional businesses
Facilitators of the workshop will be Irina Goryalova and Petar Goryalov - co-organizers leadership leaders for DreamersDo executives.
In 2017, Google and the Digital Development Network of Bulgaria EDIT are partnering to support technology development and digitize traditional businesses across the country. We start EDIT On The Road - a three-month roster that will take place in 7 cities across the country.
The fifth event of EDIT On The Road is in Gabrovo. It will bring together digital and traditional businesses again to discuss and find opportunities to work together. The objectives of the event are:
- To bring technology communities together with traditional industries together
- Showcase how to work with Google's digital business toolkit and present Google Digital Garage
- Set up a workshop where to create working strategies for:
o What are the challenges for the digitization of business in Gabrovo?
o What are the opportunities for business in Gabrovo that digitization can open?
o What would be the ideal ecosystem to support the digitization of business in Gabrovo and thus to make the local economy more competitive?
The event is free of charge, but registration is mandatory as seats are limited.
The main organizers of the EDIT On The Road series are MOVE.BG, the EDIT digital development network is supported by Google. The purpose of the EDIT On The Road initiative is to support the development of the technology and to digitize the traditional business in the country.