* The event is free but places are limited. Sign up here: https: //goo.gl/SuWgHL
09.30 - 10.00 Registration
10.00 - 10.20 The Need for Digitization of Traditional Business
Sasha Bezuhanova, a digital pioneer, founder of MOVE.BG and initiator of the EDIT network, will present the results of the national survey InnovationShip held in 2016 on the state of the digital ecosystem in Bulgaria.
10.20 - 11.00 Keynote by Kalin Iliev, co-founder of BrandЪ and WonderSwamp
11.00 - 11.15 Coffee Break
11.15 - 12.15 On-line capabilities and first steps in building an online presence - Biliana Panteva, Google's Digital Garage trainer, will show first steps to build an effective online presence with a focus on creating and improving the company's website and promoting it, concepts for SEO, SEM, Social Media, Email Marketing and others. The presentation is suitable for entrepreneurs and owners of small traditional businesses.
12.15-12.30 Q & A
Afternoon sessions (invite only)
13.30 -18.00 Workshop with high-productivity dialogue on local digital and traditional businesses
Facilitators of the workshop will be Irina Goryalova and Petar Goryalov - trainers of organizational leadership for executive directors from DreamersDo.
In 2017, Google and EDIT - the Digital Development Network are partnering to support technology development and digitizing traditional businesses across the country.
To do this, we start EDIT On The Road - a three-month roadshow that will take place in 7 cities across the country.
The fifth event of EDIT On The Road is in Vratsa. It will bring together digital and traditional businesses again to discuss and find opportunities to work together. The objectives of the event are:
- To bring technology communities together with traditional industries together
- Showcase how to work with Google's digital business toolkit and present Google Digital Garage
- Set up a workshop where to create working strategies for:
o What are the challenges for the digitalization of business in Vratsa?
o What are the opportunities for the business in Vratsa, which digitization can open?
o What would be the ideal ecosystem to support the digitization of the business in Vratsa and thus to make the local economy more competitive?
The main organizers of the EDIT On The Road series are MOVE.BG, the digital development network EDIT.bg, supported by Google. The aim of the EDIT On The Road initiative is to support the development of the technology and to digitize the traditional business in the country.